How Hospitals can Leverage the Power of Branding and Wayfinding

Many healthcare facilities feature multiple floors, sprawling wings, and winding corridors, making it challenging for individuals unfamiliar with the building to navigate. Wayfinding promotes your brand via wall or floor signage and graphics while simultaneously guiding visitors.

Distinct benefits of strong wayfinding include:
 

• Strengthens patient perception: Even before seeing a doctor, a patient’s perception and confidence in their care can be increased through physical branding elements. In fact, according to a recent study by Gensler, ninety-five percent of those surveyed identified wayfinding as being “extremely important” to the patient and visitor experience.²
• Aids visitors: Enhanced wayfinding that uses bold, clear graphics on walls and floors can reduce the number of visitors that end up lost or wandering the hospital, which can contribute to stress.³

Creating easy-to-read maps and signs lets visitors and patients focus solely on their treatment or spending time with a loved one.

Inside a healthcare facility, your brand can be brought to life and tell a story, and all surfaces can serve as a canvas for graphic films.

The goal should be to create an engaging experience for any patient or visitor that walks through the door. Interior brand opportunities include:
 

• Key messaging, such as the hospital’s mission and values, can be prominently displayed on walls with solutions like 3M Printed Wall & Window Graphics.
• Vibrant wall murals, logos, and floor signage are other ways graphic films can create a new feel within a hospital and create positive brand associations.
• While privacy is integral and should always remain a priority, it’s also important to ensure private rooms and areas fit the aesthetic of the rest of the building. With 3M™ FASARA™ Glass Finishes, hospitals have the option to pick from more than 50 designs that control light and privacy, as well as enhance the look of interiors.