You have 3-5 seconds to direct consumers’ eyes to the areas you’d like them to focus on. To make an impression with a visual image, you must draw attention to the portion of the vehicle wrap that you have identified as most critical through effective design. Design tools such as 3M’s Visual Attention Software (VAS) can aid in this process. 3M’s VAS offers a web-based application that provides fast and easy analysis to determine the area of an image that captures the viewer’s eye. To learn more about creating impactful designs, check out
Reflective vehicle graphics have been proven to boost impressions by up to 40 percent compared to traditional vehicle branding graphics. Keep your message visible 24/7 with reflective accents such as decals and cut letters or with a reflective vehicle graphics. Not only do reflective graphics increase impressions, they also enhance visibility for added safety. Reflective graphics are an easy way to stand out and maximize your brand’s impact.
Your graphics should help tell your brand’s story and reflect your brand’s identity. Keep your vehicle graphics on message with branding that is consistently applied across your fleet advertising. Even if there are variations in design, it is important to stay on brand and communicate the same overarching story. When wrapping your fleet, use consistent themes, colors and/or images to create comparable appearances. This helps increase brand recognition and provides more impactful reinforcement of your vehicle branding.
If you have a fleet of vehicles that vary in size and type, adjust your message and design accordingly. A design that works well for your semi-trailer may not work well on delivery van graphics. Scaling and tailoring your design according to the vehicle branding application enhances the aesthetics and effectiveness of your fleet graphics.
Well-maintained vehicle graphics are important for a positive portrayal of your brand. Vinyl and non-vinyl fleet wraps that are not regularly cleaned or become shoddy due to poor maintenance can create a negative perception of your brand. Also, make sure you are keeping your graphic films fresh and updated, especially as your branding evolves. Keep track of your graphics’ life cycle and update your graphics as recommended by the manufacturer.
Make an impact on your fleet with 3M vehicle graphics films. From selecting the right film to finding a certified installer, we’re here to help. Click “get started” and a 3M representative will reach out to discuss your project needs.