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Intelligent solutions for safer roads

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road traffic safety

Road and Vehicle Safety

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Since developing reflective materials more than 80 years ago, 3M has been dedicated to enhancing traffic safety around the world. As a member of the following government committees for the last two decades, namely: Indian Roads Congress (IRC), H1 committee (Road Safety, Transport Planning and Traffic Engineering committee), H7 committee (Road Safety and Design), H8 committee (Urban Roads), H10 committee (Hill and Tunnel Roads) and International Road Federation (IRF) – India chapter, our work encompasses partnering with them to standardise road signage and furniture on major Indian Highways and urban roads.

One of 3M India’s prestigious projects was the installation of Road safety signages and road furniture that enhanced visibility and traffic safety on the upgraded 656 km of NH8 in Gujarat. Our traffic safety solutions were also installed along the second longest bridge, Sonepur Digha. That legacy continues today with our mission to help every driver, passenger, and pedestrian arrive home safely through smarter roadway infrastructure.

Your ideal partner for the roads ahead

3M’s innovative solutions are developed based on decades of extensive research and development paired with a deep knowledge of regulations and standards. From our high-performance retroreflective sheeting to durable raised pavement markers, our products pave the way to a safer tomorrow for road users.

Our products not only help improve roadway visibility, but assist government agencies and road safety engineers to reduce long-term costs while conforming to the highest international standards. We use the most advanced manufacturing and testing equipment to ensure the safety, efficiency and effectiveness of our products, all of which are backed by solid warranties.

Additionally, 3M offers a broad spectrum of value-added services. Our guide to key road safety standards can help you gather important facts while supporting you in finding the right solutions.


Advanced technology can take India to the league of developed nations. We seek innovative technologies in highway projects as India is committed to reducing fatal road accidents by 50% by end-2020."

– Nitin Gadkari
Union Cabinet Minister of Road Transport & Highways and Shipping
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See our solutions for specific road safety projects

View all solutions
  • Rural Roads

    See products and solutions that help improve on road safety risks and hazards associated with rural roads in India.

  • Cities

    Learn how our complete range of solutions can be applied to city and urban roads to provide night-time road visibility and safety.

  • Highways

    3M offers a full range of products to provide critical safety advantages to drivers on long-distance, high-speed highways.

  • Variable Messaging Systems

    Intelligent displays that help motorists stay informed of live traffic updates, weather conditions, safety messages and more.


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Product Categories

View all Road Safety Products
  • Retroreflective Sign Sheeting

    Enhance motorist safety with highly visible road signs especially during night-time. We offer a full range of retro reflective sheeting that meet all IRC guidelines from Class A to Class C.

  • Pavement Markings

    Help keep drivers safe, day and night, in dry or rainy conditions with our Pavement Marking Solutions. Our products utilise high index optics, microcrystalline ceramic beads and more to keep pavement markings visible.

  • Temporary Traffic Control

    Make construction work and traffic detour zones be as visible as possible. We use high-performance retro reflective and fluorescent technologies to create materials that enhance visibility and improve safety.

  • Reflective Tape & Conspicuity Markings

    Stick on night-time visibility that you can count on with our easy-to-install conspicuity markings. Suitable for use on trucks, trailers, and commercial vehicles such as fire trucks, school buses, and railcars.


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Additional resources and insights

  • Elements of Safe Roads

    Learn more about the safety regulations and standards that govern roads in India.

  • 3M Case Studies

    See how 3M Traffic Safety solutions have impacted the lives of drivers and pedestrians in India and around the world.

  • FAQ

    Get answers to common questions about 3M Traffic Safety solutions and products.


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Contact 3M Traffic Safety Systems

Toll-Free Number (India Only):
1-800-425-3030

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