Delivering expertise on science & technology, research, trends, & industry insights.
Learn more about reducing traffic crashes through awareness, behavior and infrastructure.
Learn what to watch for when examining road sign displays.
Our eyes undergo substantial changes as we age—brighter signs may help.
Retroreflectivity: a guiding light for black spots
What is Vehicle-to-Infrastructure (V2I) Communication and why do we need it?
Why the science of pavement marking bead technology matters in rain
Why do fluorescent colors appear so different?
And why is it important?
Discover questions to ask yourself, the sign printer manufacturer, the ink supplier, the protective overlay manufacturer, and more.
Learn about black spots and ideal technologies for ensuring maximum reflectivity on dark roads.
Here are 3 trends which impact road signs & traffic safety.
Find out about the physics of retroreflectivity, why luminance is an important performance measurement for signs, how angularity affects sign visibility, and what defines ASTM sheeting types.
Studies show that upgrading to ASTM D4956 Type XI – compliant sheeting can help reduce crashes and has a positive cost-to-benefit ratio.
Learn about the science of pavement marking bead technology and why it matters in wet or dry conditions.
Learn about V2I communications and how V2I technology can help increase safety, enhance mobility, and enable roadways of the future.
Learn about the science behind aging eyes and the impact it could have on road safety.
Reflective sheeting performance graphics may be misleading. Learn what to watch for.