Road Markings

Visibility for drivers. Guidance for vehicles. Safer roads for everyone.

  • 3M’s retroreflective technology has raised the bar on visibility and durability in road markings for the modern world. As we strive to reach zero deaths, we will continue to evolve with changing modern technology to help keep roads safe, day or night, wet or dry.

A video screen shot shows a winding two-lane highway and the words “What does bringing families home safely look like?”.

Benefits of High-Performing Pavement Markings

Three important characteristics for road markings.

At 3M, we are working to continuously improve and enhance technologies to deliver products that bring families home safely. Here are three key characteristics that set our pavement markings apart from the rest.

  • white line paint for roads or road marking paint
    High Contrast

    Contrast - the difference between the road markings and the background - is a key characteristic that increases the visibility of road marking on concrete roads. Contrast markings combined with wider marking allows for detection at longer distances relative to narrower, non-contrast markings.

  • different types of road markings and specifications in India
    Effective road markings need to offer stable, persistent performance. This means the road markings must retain their luminance, contrast and wet retroreflectivity over time.
  • It's critical for drivers to detect road markings in all conditions - including when it's raining, and the roads are wet. Road markings that deliver continuous wet retroreflectivity can be reliably seen in wet conditions.

Pavement Marking Tape Applications

Watch the videos below to learn more about how to apply traffic marking tape. 


Redefine the Line—Help Improve the Safety of Your Roads with Wet Retroreflective Pavement Marking Technology.

  • lane markings

    Our optics technology has raised the bar on visibility and durability for road markings. Like you, we strive to reach zero deaths, and we will continue to evolve with technology to help keep roads safe, day or night, wet or dry.

    Request a demo to see how 3M Wet Retroreflective technology can help you redefine the line.

Road Marking Products by Category

3M offers a full line of durable, high-performance road marking solutions for all types of roadway applications. They are designed to guide drivers during the day or night in dry or rainy conditions.

  • Our pavement marking tapes are designed for delineation of roadway applications, including lane and center lines, edge lines, gore markings, crosswalks, stop bars, symbols, and legends.

  • Featuring 3M™ microcrystalline ceramic beads, get true reflected colour and optimised visibility for both dry and wet roadway conditions.

  • Our class-leading raised pavement markings are designed for excellent visibility even in the most demanding traffic and weather conditions.

  • Constructed from high-performance plastic and Type XI sheeting to make outstanding products that deliver years of visibility and durability.

  • Vandal-proof and UV-resistant, our median markers provide median visibility under the toughest low light conditions.

  • A new generation of conformable sheeting that ensures optimum visibility to critical road elements. Thwarts theft, vandalism, and is also weather-resistant.

Resources for Pavement Markings