One goal: zero traffic fatalities.
3M is committed to helping reduce fatalities on highways, city streets, and intersections through solutions that improve visibility for drivers including wet reflective pavement markings and highly visible traffic signs.
During a recent visit to a sign shop in central Florida, a 3M representative observed the durability of our sheeting firsthand. Three stop signs, each with a different history, were discovered in the scrap pile:

The 3M team learned that all three signs were south-facing and situated within 200 yards of each other. In this scenario, the 3M sign not only outlasted the others but also maintained superior brightness and visibility throughout its lifespan. While this observation was not conducted as a formal test in 3M's lab, and customers should always consult our 3M Technical Bulletins for detailed product information, it highlights the durability advantage of 3M's sheeting. When used as part of 3M's system of matched components, finished sign faces are warranted for up to 12 years under the 3M™ MCS™ Warranty for Traffic.
Choosing durable reflective sheeting is not only about visibility, it directly impacts long-term costs.
A Life-Cycle Cost Analysis (LCCA) shows that signs made with 3M™ Diamond Grade™ DG³ sheeting:
This makes DG³ sheeting a practical investment for long-term roadway management.
3M™ Diamond Grade™ DG³ Reflective Sheeting meets ASTM Type XI specifications for retroreflectivity.
This means:
High retroreflectivity is critical for improving recognition time and overall road safety.
Why This Matters for Road Safety
The combination of:
helps agencies maintain consistent sign visibility over time even in harsh conditions.
In the world of road signage, the combination of high retroreflectivity, visibility, and durability is paramount. 3M's Diamond Grade™ DG³ Reflective Sheeting exemplifies this by providing excellent visibility and longevity. As demonstrated by the central Florida sign images, investing in 3M's Type XI sheeting is not just a choice for visibility but a strategic decision for long-term savings.
For over 80 years, 3M has shared in your mission to make our roadways safer. We are your ally in helping you make your roads safer, working collaboratively to improve specifications and partnering with transportation organisations. Our highly retroreflective materials combine innovative systems and services to help you bring the best roadway systems into reality. Our family of products is dedicated to safety, offering a full suite of solutions that work in harmony to provide clear and consistent visual cues for navigation and traffic control. Whether you're using digital printing or traditional fabrication methods, 3M has you covered with retroreflective sheeting, inks, and overlays to help you fabricate high-quality roadway signs.
Learn More
To learn more about 3M™ Diamond Grade™ DG³ Reflective Sheeting and how it supports long-term visibility and durability, visit our website or contact our team.
Helping bring families home safely is our priority — and durable, highly visible road signs play an important role in that mission.
Related insights
How Pavement Marking Quality Impacts ADAS and Machine Vision
Highly retroreflective sign sheeting can help reduce crashes
References
Ripley, D.A, Howard R. Green Company, ITE AB04H313, Quantifying the Safety Benefits of Traffic Control Devices - Benefit-Cost Analysis of Traffic Sign Upgrades, 2005 Mid-Continent Transportation Research Symposium Proceedings.
ASTM D4956-19, Standard Specification for Retroreflective Sheeting for Traffic Control, ASTM International, West Conshohocken, PA, 2019, www.astm.org
**Life-Cycle Cost Analysis Primer, US Department of Transportation, August 2002 (PDF, 1.88 MB).
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